Starts: 20.02.2012 at 14:00
Ends: 20.02.2012 at 15:00
THE SEMINAR IS FULLY BOOKED!
Virtual classroom, online
This one-hour webcast will introduce one topic from the twenty-one ip4inno modules specifically designed to equip business advisors, TTOs and other intermediaries with an understanding of intellectual property (IP) issues as they impact SMEs and new businesses. This interactive webcast will be a "taster" for the four 2-day sit-in workshops that will be organised later this year (April, May, October & November). More information on the ip4inno project can be found on the ip4inno website.
The business audiences who have most to gain from ip4inno materials often feel that IP has nothing to do with them. For many, IP is
Too often IP lectures focus upon "how" to register IP rights rather than explaining "why" a business would want to use IP in the first place. Too often case studies of major brand owners or international companies are used to illustrate IP strategies, which only re-inforces the SME view that IP is not relevant for the "little guy".
Drawing on 12 years experience of teaching IP to business audiences, ip4inno Project Leader Jeremy Philpott will explain how to make IP strategy relevant and attractive to new and small businesses. By simply modifying the way information is packaged we can change the perception of IP from being a cost and a risk to being a source of income, opportunity and security. The trick is to speak the language of business: money - rather than law. This virtual classroom lesson (VCL) will show which messages can persuade SMEs to attend IP themed training or networking events and which topics to prioritise with busy people. The VCL will also discuss event formats and partnerships which have proven to be successful, particularly in overcoming the cynicism and distrust with which government messages are often regarded.
Please note, therefore, that unlike all other ip4inno materials which address particular applied IP issues, this module concerns the practice of outreach and public relations.
European Patent Academy
European Patent Office
Landsberger Str. 30
T: +49 89 2399 7137
F: +49 89 2399 5279
Deadline for registration is over.