IP and business development
Date
Start: 25.04.2012
End: 26.04.2012
Location
Vienna, Austria
Organised by
Working language(s)
English
Description
These topics will be presented using four of the twenty ip4inno modules specifically designed to equip business advisors and other intermediaries (e.g. technology transfer officers) with an understanding of intellectual property issues as they impact SMEs and new businesses. These modules have been developed by experts in their field, and we are pleased to announce that the authors of some of these modules will themselves be the lecturers at this workshop. In the future we hope that you too will become a trainer with these materials!
Those receiving training as part of this programme will be able to take what they have learned and organise training events of their own to local business advisors, SMEs and start-ups.
Participants at this course will be given access to the full suite of training modules and support materials on the ip4inno website. These modules are subject to revision, expansion and translation in the coming year, providing a pool of over sixty teaching hours of material which is free to use and adapt by registered trainers. The modules cover the full range of IP basics, using patent information and other IP databases for competitive advantage and commercial intelligence; licensing; valuation and financing; enforcement and dispute resolution; case studies and problem exercises; IP issues for particular industry sectors; and how to convince SMEs of the relevance of IP to their business.
Target groups
- Industry
- Business consultants and advisors
- Technology Transfer Offices
Level of expertise
Intermediate
Medium
Classroom training
Content
Module 1C Registered IP in business
This short module reviews the most common registered rights: patents, utility modules, trade marks and designs, placing them in a business context. This module is condensed from modules 1A and 1B which examine these IP rights in greater detail. (90 minutes)
Module 2C Unregistered and "soft" IP in business
This short module reviews the most common unregistered rights: copyright, database rights, unregistered trade marks and designs, as well as introducing "soft" IP like know-how, trade secrets and "first mover advantage". All are explained in a business context. This module is condensed from modules 2A and 2B which examine these less familiar IP rights in greater detail. (90 minutes)
Module 4B Business planning around IP
IP cannot be an afterthought when growing a business - it must be planned and integrated into any plans, to ensure it has purpose and value. This module will illustrate how different innovative businesses rely upon different IP rights. It will also discuss the preparation of a business plan and the role IP plays. (180 minutes)
Module 3A Patent information for business decision-making
Using patent information for business decision-making: how to interpret the information returned in a search so as to take a business in a new direction. Avoid infringing the rights of others, whilst mapping neighbouring technologies and finding potential partners, suppliers and customers. (180 minutes)
Module 4D IP valuation and IP financing
An introduction to IP valuation: the different methods and tools which are suitable for valuing "intangibles". This will then be followed with IP financing: how to use IP to raise the vital funds required to develop an innovation and bring it profitably to market. (180 minutes)
Registration fee
EUR 250
The fee cannot be split and is not refundable if cancellation is requested less than 28 days before the start of the workshop. The fee covers seminar material and catering for the whole event. To be accepted as a participant you should be coming from a recognized business advice or support service, or otherwise demonstrate an ability to pass on what you will learn through further trainings you will organize. Participants are expected to arrange their own travel and accommodation.
Payment
Payment of the registration fee can be made by either
- Visa or Master Card
- by bank transfer
- direct debiting of an EPO deposit account
Further information will come up directly after you have submitted the registration form (from the registration link at the bottom of this page). If you need assistance or are unable to pay by either of these methods, please contact ip4inno@epo.org for advice.
Additional dates
If you are not available for this event, perhaps you would like to consider our ip4inno workshops in:
Venue details
EPO Vienna - Rennweg 12 - 1030 Vienna, Austria
Contact
Yasmin Siedsma
European Patent Office
European Patent Academy
Erhardtstr. 27
80469 Munich
T. +49 89 2399 7137
ip4inno@epo.org
Reference
IW06-2012
Registration deadline
Deadline for registration is over.