Unregistered IP, commercialisation and enforcement
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Date
Start: 16.10.2012
End: 17.10.2012
Notice
Fully booked!
Location
Berlin, Germany
Organised by
Working language(s)
English
Description
These topics will be presented using five of the twenty ip4inno modules specifically designed to equip business advisors and other intermediaries (e.g. technology transfer officers) with an understanding of intellectual property issues as they impact SMEs and new businesses. These modules have been developed by experts in their field, and we are pleased to announce that the authors of some of these modules will themselves be the lecturers at this workshop. In the future we hope that you too will become a trainer with these materials!
Those receiving training as part of this programme will be able to take what they have learned and organise training events of their own to local business advisors, SMEs and start-ups. Participants at this course will be given access to the full suite of training modules and support materials on the ip4inno website. These modules are subject to revision, expansion and translation in the coming year, providing a pool of over sixty teaching hours of material which is free to use and adapt by registered trainers. The modules cover the full range of IP basics, using patent information and other IP databases for competitive advantage and commercial intelligence; licensing; valuation and financing; enforcement and dispute resolution; case studies and problem exercises; IP issues for particular industry sectors; and how to convince SMEs of the relevance of IP to their business.
Target groups
- Industry
- Business consultants and advisors
- Technology Transfer Offices
Level of expertise
Intermediate
Medium
Classroom training
Content
Module 2A Copyright
An introduction to copyright, related rights and database rights. These forms of unregistered rights are ubiquitous - but often misunderstood and hence difficult to quantify and exploit. Despite this, some 6-8% of a country's GDP comes from their "Creative Industries" (film, TV, music, publishing etc) - many of whom are SMEs - so there is enormous wealth vested in copyrighted materials. This module will help you develop simple but effective strategies for success with copyright. (180 minutes)
Module 2B "Soft" IP
Beyond registered IP like patents, designs and trade marks, and beyond globally recognised unregistered IP like copyright, there is a third class of valuable creative and intellectual material known as 'soft' IP. Trade secrets, know-how and confidential information can all be critical to a business's market position, but need to be protected in different ways. This module will explain the importance of looking after these most universal intangible assets. The module includes two problem exercises. (180 minutes)
Module 4A IP commercialisation
This provides an overview of the key issues in getting an invention to market using IP. Licensing, financing and valuing IP will all be discussed, as well as the tricky topic of "marketing innovation" - how to convince investors and customers that your innovation is a winner. This module concerns topics covered in greater depth in modules 4C (The Hague) and 4D (Vienna). (180 minutes)
Module 5A Introduction to IP enforcement
The exclusive rights like IP must come with a credible threat of enforcement if they are to be respected. The different civil and criminal sanctions for patents, trade marks and copyright are the least harmonised area of IP law in Europe. This module clarifies the key differences and suggests business strategies for keeping costs in proportion to any dispute. Such topics as counterfeiting, piracy and Alternative Dispute Resolution (ADR) will all be discussed. [Note that module 5C (in Munich) will examine patent enforcement strategies in greater detail.] (180 minutes)
Registration fee
EUR 250 The fee cannot be split and is not refundable if cancellation is requested less than 28 days before the start of the workshop. The fee covers seminar material and catering for the whole event. To be accepted as a participant you should be coming from a recognised business advice or support service, or otherwise demonstrate an ability to pass on what you will learn through further trainings you will organise. Participants are expected to arrange their own travel and accommodation.
Payment
Payment of the registration fee can be made by either
- Visa or Master Card
- by bank transfer
- direct debiting of an EPO deposit account
Further information will come up directly after you have submitted the registration form (from the registration link at the bottom of this page). If you need assistance or are unable to pay by either of these methods, please contact ip4inno@epo.org for advice.
Additional dates
If you are not available for this event, perhaps you would like to consider our ip4inno workshop in:
Please follow these links to see the different modules on offer at these other workshops.
Venue details
EPO Berlin
Contact
Yasmin Siedsma
European Patent Office
European Patent Academy
Erhardtstr. 27
80469 Munich
T. +49 89 2399 7137
innosup@epo.org
Reference
IW08-2012
Registration deadline
Deadline for registration is over.