Date

Start: 10.09.2012
End: 14.09.2012

Notice

THE REGISTRATION IS CLOSED!

Location

Vienna, Austria

Organised by

• European Patent Academy

Working language(s)

English

Description

This classroom training marks the beginning of the third block of a comprehensive training programme on innovative services that can be offered by staff of PATLIB centres. Following the lines of the respective EPO co-operation project, this part of the training course will focus on operating a PATLIB centre in a business context. Experts will elaborate on communication, promotion and marketing issues during lectures and practical exercises.

Target groups

• PATLIB centres

Level of expertise

Advanced

Medium

Classroom training

Objectives

After the training participants shall be able develop a sustainable business model, establish and use appropriate channels for communicating new services. They shall also be capable of designing and implementing appropriate marketing strategies and promotion measures to attract potential clients and maintain successful customer relations.

Content

The course will comprise lectures and practical exercises on the following topics:

• Business plan creation
• Promotion strategy
• Marketing
• Quality management
• Networking
• Strategic co-operation with stakeholders
• Outlook on e-learning programme

Prerequisites

Nomination of the PATLIB centre by the respective NPO to take part in the pilot project.

Venue details

EPO Vienna

Contact

European Patent Academy
European Patent Office
Erhardtstr. 27
80469 Munich
GERMANY
Tel. +49-89-2399-5454
academy@epo.org

Reference

OS22-2012

Registration deadline

Deadline for registration is over.