External corporate communication for IP offices: patents and society



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Date

Start: 27.11.2012
End: 29.11.2012

Location

Brussels, Belgium

Organised by

Working language(s)

English

Description

IP is becoming an increasingly important tool for enterprises, and awareness of patents has risen among the general population. However, there is still some residual bias as regards patents and the economy, patents and wealth creation, patents and medicine, and patents and national resources. This seminar aims to enable national office staff and civil servants to respond to questions about these issues. This workshop will help participants learn how to communicate their knowledge of IP to various target groups, especially local SMEs and audiences with little or no knowledge of IP. It will focus on two parts:

This entails building a personal relationship with the audience, which can be done by tailoring the information, the knowledge and the way it is delivered to the audience.

Target groups

Staff of the national offices of the EPO member states

Level of expertise

Advanced

Medium

Classroom training

Content

PATENTS and IP : the right arguments

"SOFT SKILLS": issues and practical exercises

Objectives

On completion of this seminar participants will be able to help non- experts understand better the effects that patents have on our world. They will also be able to answer questions on the theme of "patents and society" at conferences or in interviews.

Venue details

Federal Public Service Economy, SMEs, Self-Employed and Energy - Intellectual Property Office - City Atrium - Conference Room - 1st floor - Rue du Progres, 50 - 1210 Brussels, Belgium

Contact

Ms Katie Tantaro
European Patent Academy
European Patent Office, The Hague
Tel. +31 (0)70 340 2826
ktantaro@epo.org

Max. number of participants

50

Reference

OS39-2012

Registration deadline

Deadline for registration is over.