IP is becoming an increasingly important tool for enterprises, and awareness of patents has risen among the general population. However, there is still some residual bias as regards patents and the economy, patents and wealth creation, patents and medicine, and patents and national resources. This seminar aims to enable national office staff and civil servants to respond to questions about these issues. This workshop will help participants learn how to communicate their knowledge of IP to various target groups, especially local SMEs and audiences with little or no knowledge of IP. It will focus on two parts:
This entails building a personal relationship with the audience, which can be done by tailoring the information, the knowledge and the way it is delivered to the audience.
Staff of the national offices of the EPO member states
PATENTS and IP : the right arguments
"SOFT SKILLS": issues and practical exercises
On completion of this seminar participants will be able to help non- experts understand better the effects that patents have on our world. They will also be able to answer questions on the theme of "patents and society" at conferences or in interviews.
Federal Public Service Economy, SMEs, Self-Employed and Energy - Intellectual Property Office - City Atrium - Conference Room - 1st floor - Rue du Progres, 50 - 1210 Brussels, Belgium
Ms Katie Tantaro
European Patent Academy
European Patent Office, The Hague
Tel. +31 (0)70 340 2826
Deadline for registration is over.