Starts: 09.09.2013 at 08:45
Ends: 11.09.2013 at 17:00
This seminar offers staff of NPOs who are involved with bringing the activities of their office to the attention of industry, academia and the public, a thorough insight into how best to do so using public fairs and exhibitions.
Emphasis will be placed on creating the business case for taking an exhibition stand at an event, and on the practical issues of raising awareness and successfully communicating messages at trade fairs. The seminar will also cover the benefits of sound event management and the skills and knowledge required by staff representing their organisation on stands at such events.
The exhibition organiser's toolbox; understanding what options you have at your disposal
Using the exhibition organiser's tool effectively:
On completion of the this seminar, participants will have a better understanding of the "exhibition" as marketing tool, marketing the marketing tool, the various types of events that exist, how to make the most out of them, tips and tricks to get an edge over other exhibitors, delivering the message, measuring results.
Palais an der Oper
Deadline for registration is over.