Manage your IP Office communication at public fairs



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Date

Starts: 09.09.2013 at 08:45
Ends: 11.09.2013 at 17:00

Location

Munich, Germany

Organised by

Working language(s)

English

Description

This seminar offers staff of NPOs who are involved with bringing the activities of their office to the attention of industry, academia and the public, a thorough insight into how best to do so using public fairs and exhibitions.

Emphasis will be placed on creating the business case for taking an exhibition stand at an event, and on the practical issues of raising awareness and successfully communicating messages at trade fairs. The seminar will also cover the benefits of sound event management and the skills and knowledge required by staff representing their organisation on stands at such events.

Target groups

Level of expertise

Intermediate

Medium

Classroom training

Content

The exhibition organiser's toolbox; understanding what options you have at your disposal
Using the exhibition organiser's tool effectively:

Stand location and design
Expertise of on-site staff
Making the most of speaking opportunities in event programmes
Use of brochures and give-aways
Post-event activities
Tips and tricks

Objectives

On completion of the this seminar, participants will have a better understanding of the "exhibition" as marketing tool, marketing the marketing tool, the various types of events that exist, how to make the most out of them, tips and tricks to get an edge over other exhibitors, delivering the message, measuring results.

Venue details

Palais an der Oper
Maximilianstr. 2
80359 Munich
Germany

Contact

dstoffel@epo.org

iwindmill@epo.org

Max. number of participants

30

Reference

OS19-2013

Registration deadline

Deadline for registration is over.