Date

Starts: 17.07.2008 at 09:15
Ends: 18.07.2008 at 17:00

Notice

Registration is closed now.

Location

Milan, Italy

Organised by

• European Patent Academy
• Bocconi University, Milan

Working language(s)

English

Description

Winning strategies in emerging markets

"Growing business with IP" answers the IP questions which many businesses face as they develop and grow in new markets. IP will give them the advantages they need to compete effectively, particularly as they move into new markets in China, India and South America.

Speakers with a wealth of experience from the world of industry will explain how IP can be used to grow a business. The latest views on effective IP management and practice will be presented by experts from Bayer HealthCare, Airbus, Ferrero, Clifford Chance, China Business Solutions, Business Software Alliance, Managing IP Magazine, Bugnion Italy, Bracco, European Management review, AICIPI, LES, Italian Patent Office and many more.

In co-operation with:

• UIBM
• Confindustria
• Assolombarda
• University Alicante

Target groups

• Technology Transfer Officers
• Industry
• Industry researchers
• IP lawyers
• Patent attorneys
• SMEs and start-ups
• Business consultants and advisors

Level of expertise

Intermediate

Content

The programme for the two days will cover the following IP essentials:

• The dragon wakes - Patent law in China
• Opportunities in India
• Opportunities in South America
• Litigation and arbitration: recent trend in Asia
• Countering piracy
• Enforcement of IP rights on software
• Sources of Chinese patent information
• Patent strategy in East Asia
• Branding across borders
• Technology transfer and IP licensing in China
• Technology transfer - Experience with China and Argentina
• IPR2: EU-China project on the protection of Intellectual Property Rights

Objectives

This seminar will equip industry decision-makers and those who advise them, with the latest thinking on how to use patents, trademarks, designs and copyright to most effectively enhance their business. Matters of IP strategy and management will be explained by speakers from a range for industry sectors, contributing to a sharing of best practice.

"Growing business with IP" - winning strategies in emerging markets - answers the IP concerns which many European businesses face as they move into Chinese, Indian, and South American markets. IP will give them the advantages they need to compete effectively.

Registration fee

300 € including Networking Dinner on Thursday 17 July 2008.

This fee covers conference material and catering for the whole event. It cannot be split and is not refundable.

Payment

Please have your VISA or Master Card credit card, or your bank account details ready, so that you can complete your on-line application.

If you are unable to pay by either of these methods, please contact innosup@epo.org for advice.

Venue directions

Thursday 17 July 2008:

• Bocconi University , Via Sarfatti 25, 20136 Milano, Italy

Friday 18 July 2008:

• Assolombarda, Via Pantano 9, 20122 Milano, Italy

Venue details

Please see above

Contact

European Patent Academy
European Patent Office
Erhardtstrasse 27
D - 80469 München
innosup@epo.org

Max. number of participants

150

Reference

IS06-2008

Registration deadline

Deadline for registration is over.